Research on the External Communication Paths of Hainan's Local Culture

Rooted in the tropical island ecology and diverse historical accumulation, Hainan's local culture encompasses a rich array of forms such as folk customs, historical relics, and intangible cultural heritage. Under the construction of the Free Trade Port and the "Belt and Road" Initiative, its external communication is supported by both the uniqueness of resources and external opportunities. However, there are still problems such as fragmented content, traditional channels, and insufficient cross-cultural adaptation. This paper explores the external communication paths of Hainan's local culture by combining cultural communication theories. By refining core cultural symbols, developing hierarchical content, integrating official, folk, and offline multi-dimensional platforms, implementing targeted communication for the Southeast Asian Chinese community as well as the Asia-Pacific and European and American markets, and at the same time strengthening policy support and talent cultivation, it provides a practical direction for Hainan's local culture to break through communication bottlenecks and enhance its international influence, thereby contributing to the construction of the cultural soft power of the Free Trade Port and the implementation of the national cultural going-out strategy.