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September 27, 2025REGIONOLOGYOpen Access

Factors of Attractiveness of a Territory Brand for Residents

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Authors

VKValeriia V. KulibanovaTTTatiana R. TeorIIIrina Ilyina

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Overview

Comparative analysis identifies how quality of life and urban environment enhance territory brand appeal for residents.

Key Points

  • Territory brand attractiveness significantly influences resident loyalty and engagement.
  • A focus on local and regional indices provides more reliable insights into quality of life factors.
  • Stability and successful development are critical factors that enhance brand attraction for residents.
  • The subjective perception of attractiveness varies widely across different territories and populations.

Cite This Study

Kulibanova et al. (2025) studied this question.

synapsesocial.com/papers/68d7b3e9eebfec0fc5236dd9https://doi.org/10.15507/2413-1407.129.033.202503.424-442
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