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September 10, 2025Moscow University Bulletin Series 21 Public administration

Branding of Russian Cities: Theoretical Foundations and Practical Implementation

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Authors

AZAnna Semenovna ZaitsevaLomonosov Moscow State University

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Implication

Analysis of urban development through territorial branding in Russian cities highlights growing interest and application.

Key Points

  • Findings confirm a significant rise in the number of city brands in Russia over the last decade, emphasizing urban development.
  • The study reveals a steady scientific publication trend about territorial branding from 2014 to 2024, shedding light on urban studies.
  • Employing scientometric and bibliographic analysis methods, the research ranks Russian cities based on their visibility in academic literature.
  • The insights may aid local governments and businesses in strategizing effective positioning and promotion of urban brands.

Cite This Study

Anna Semenovna Zaitseva (2025) studied this question.

synapsesocial.com/papers/68c1ad6a54b1d3bfb60e5efdhttps://doi.org/10.55959/msu2073-2643-21-2025-2-126-147
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Also Consider

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  3. 3Nation branding: Opportunities for business in Russia2022 · 2 citations