Regional branding in strengthening Russian national identity: empirical challenge and expert response

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Empirical analysis shows regional branding can enhance national identity in Russia, indicating need for policy integration.

Branding regional identities can enhance the overarching Russian national identity, moving towards unity.
The awareness of regional brands is low, with less than 20% of residents recognizing neighboring regions.
An interdisciplinary approach employing social constructivism framed the analysis of identity processes in Russia's diverse regions. Experts affirm the importance of regional branding in strengthening community cohesion and identity policy.

Киреева et al. (2024) studied this question.

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