Increasing Engagement of Agricultural Enterprises Employees Using Coaching Technologies

The article reveals the relationship between the involvement of employees of agricultural enterprises and coaching technologies. The analysis of works on the problem revealed social factors of increasing the involvement of employees of the modern agricultural sector, on the basis of which a coaching technology and a program for increasing this phenomenon were developed. Coaching technology is presented in the form of a structural and functional model with the main structural elements: principles, functions, components, stages, indicators. The article presents the results of empirical testing of this technology and program, describes statistically processed data revealing the levels of involvement and correlations between the level of involvement of the agricultural enterprise personnel and the applied coaching program. The study, which involved 186 employees of two agricultural companies, made it possible to identify correlations between the level of involvement of individual employees of the agricultural enterprise and the forms of coaching applied to them (individual, group). The following was revealed: a reliable shift in the level of involvement of the agricultural enterprise personnel after the application of the coaching program; a direct linear relationship between the dynamics of involvement of agricultural enterprise employees and the number of coaching events of all types held with them. At the same time, the greater effectiveness of group coaching meetings over individual ones, and the high productivity of training events over art-therapeutic ones were revealed. The results of the study are of practical importance for HR specialists, managers, and company owners in making decisions on the use of coaching technologies to increase the involvement of employees of agricultural enterprises, as well as in choosing the forms of conducting coaching technologies.