Value Criteria of Modern Higher Digital Education Among Representatives of Generation Z in Russia and China

The purpose of this work is to study and disclose the main trends, directions, key features of the change in the worldview of the young generation of Russia and China regarding the demand for higher education and its digital component in the context of the political and economic reality of the two countries. The motivational foundations operating in the countries that guide young citizens to obtain higher education and those obstacles that reduce the established and formed modern values of higher education are revealed. The authors, based on a comparative review of the attitude of the “digital” generation to higher, already established, digital education in Russia and China, identified the key features, specificity and uniqueness of the role of higher education in the system of digital modernization of public relations. The authors come to the conclusion that the strategic task of modern world states is not only to provide themselves with innovative and technological advantages, but also to support sufficient potential among the working-age population, where, first of all, the educational digital competence of citizens should be taken into account.