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September 27, 2025LITERACY International Scientific Journals of Social Education HumanitiesOpen Access

Analysis of the Destination Image of Malioboro Yogyakarta through Social Media Reviews

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Authors

RYRadifa Farasyara Yuwana

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Overview

Descriptive analysis captures destination image through social media reviews, highlighting strengths and challenges.

Key Points

  • Malioboro's destination image is strongly positive, emphasizing cultural vibrancy and affordability.
  • Key metrics include cultural authenticity, crowd density, and cleanliness challenges, shaping evaluations.
  • Qualitative themes were derived from analyzing user-generated content on several platforms.
  • Social media reviews construct destination image attributes, guiding managers and policymakers effectively.

Cite This Study

Radifa Farasyara Yuwana (2025) studied this question.

synapsesocial.com/papers/68d7be66eebfec0fc5237ccfhttps://doi.org/10.56910/literacy.v4i3.3241
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