Understanding People Toward Online Donations Through Perceived Usefulness, Perceived Ease of Use, Trust and Religiosity: A Conceptual Idea

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Conceptual analysis highlights key factors influencing online donations in Malaysia, indicating trust and religiosity play vital roles.

Online donations show a growing trend, driven by perceived usefulness and ease of use, alongside trust.
Key evidence suggests that both trust and religiosity are critical in facilitating online fundraising, especially in Malaysia.
Conceptual framework draws from the Technology Acceptance Model, combining it with trust and religiosity factors.
Insights could greatly enhance online fundraising efforts, impacting philanthropic donations and community support.

Sawal et al. (2025) studied this question.

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