Kazakhstan Ideological Discourse and the Concept of "Spiritual Revival"

The article describes the ideological discourse in Kazakhstan and the resulting concept of “Spiritual Revival” in the language consciousness of the people of Kazakhstan. The authors demonstrate that ideology is realized through discourse, and its impact on the language consciousness of the language users is reflected in language symbols by analyzing the results of their three-year (2019, 2020, 2021) study. The study employs a mixed-methods approach, combining qualitative discourse analysis with quantitative survey data, to provide a comprehensive understanding of the implementation of ideological discourse in Kazakhstan. The article analyzes the implementation of ideological discourse in Kazakhstan as a state program "Focus on the Future: Spiritual Revival" and describes the cognitive models based on this ideology, proving that the concept of “Spiritual Revival” is established in the linguistic consciousness of Kazakhstanis. Furthermore, the article situates the findings within both national and international research contexts, highlighting similarities and distinctions. It also examines the units that reflect the concept of “spiritual revival” in both positive and negative senses, based on survey results. The authors define the concepts related to the circulation of ideological discourse, the boundaries of its integration, and the channels and forms through which ideological discourse spreads. The article also reviews findings from both foreign and Kazakh studies on this topic.