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September 27, 2025JMIR InfodemiologyOpen Access

Stillbirth Discourse on Instagram and X (Formerly Twitter): Content Analysis

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Authors

AVAbigail Paradise VitDFDaniel FraidinYOYaniv S. Ovadia

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Overview

Content analysis reveals themes in stillbirth discussions on Instagram and Twitter, suggesting a need for targeted awareness strategies.

Key Points

  • Positive sentiments about stillbirth content on Instagram contrasted with more health-related discourse on Twitter, emphasizing different approaches.
  • A significant 27.8% of tweets showed medical misinformation linking COVID-19 vaccines to stillbirth, highlighting the misinformation challenge.
  • Topic modeling indicated that non-negative matrix factorization had the highest coherence scores for analyzing stillbirth-related content.
  • Visual representations of stillbirth on Instagram often included remembrance images, allowing for parental grief validation alongside emotional expression.

Cite This Study

Vit et al. (2025) studied this question.

synapsesocial.com/papers/68d7cc6aeebfec0fc5238d52https://doi.org/10.2196/73980
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