Analysis reveals AI travel applications significantly influence decision-making behavior in Indian travelers, suggesting industry improvements.
Artificial Intelligence (AI) has emerged as a transformative force in the tourism industry reshaping how travelers plan and make decisions. This study explores the role and significance of AI-based travel apps and looks at how they affect Indian traveller’s decision-making. SPSS was used to analyze data from 356 respondents. Regression results verified that perceived utility, ease of use, trust & security, and personalization have a substantial impact on travel decisions, whereas descriptive statistics showed a strong uptake of AI products. The results highlight how AI applications are increasingly being used to improve travel experiences, providing information for developers, travel agencies, and legislators.
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Mathiraj et al. (2025) studied this question.
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