The Culture of Innovation in Companies in the Agricultural Sector in Valle del Cauca – Colombia, a Look from the Foresight Approach

This article presents the results of research focused on the culture of innovation in the agricultural sector of Valle del Cauca, Colombia, offering a review of the diverse practices within organizations regarding how innovation is implemented and whether it is being incorporated as part of organizational culture. The study applies a prospective methodology that enables the examination of future scenarios over a 20-year period. Considering that in Colombia only 3.4% of organizations report having formal innovation and research processes within their structures to drive transformation in their practices, this project introduces elements aimed at fostering sectoral transformation within the national context and with international projection. It proposes future consolidation strategies through the construction of scenarios based on the participation of expert groups, entrepreneurs, and public managers in analyzing innovative dynamics from the perspective of organizational culture.