September 28, 2025

Mastering Persuasive Communication as a Strategic Leadership Competence

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Mastering persuasive communication enhances leadership effectiveness by influencing decisions and inspiring action.
The study illustrates how ethos, pathos, and logos combine to create compelling leadership messages in diverse environments.
Through storytelling and emotional resonance, executives can build stronger connections with stakeholders to achieve goals.
Understanding persuasive communication is especially crucial in resource-limited or cross-cultural contexts, where it can drive collective action.

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This article examines persuasive communication and its impact on leadership effectiveness, highlighting ethos and pathos in various contexts.

Anna Neya Kazanskaia (2025) studied this question.

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This article examines persuasive communication and its impact on leadership effectiveness, highlighting ethos and pathos in various contexts.