September 28, 2025Open Access

Artificial Intelligence-Based Business Strategy Innovation: Building Competitiveness in the Digital Era of Industry 5.0

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AI significantly enhances operational efficiency and drives innovation across various business functions, including marketing.
Companies effectively leveraging AI can foster a more personalized customer experience and streamline supply chain management.
Resistance to change and insufficient digital infrastructure pose challenges for businesses aiming to adopt AI technology.
Strategic initiatives, such as training and policy support, are essential for successful AI implementation in the digital era.

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Systematic literature review explores AI's role in enhancing competitiveness in businesses, indicating key trends and challenges.

Anggraeni et al. (2025) studied this question.

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