September 28, 2025Open Access

Collectivism Portrayed in Slogans of Pakistani Food Advertisments

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Thematic analysis reveals how slogans highlight collectivism through familial relationships and companionship in Pakistani culture.

Slogans in Pakistani food advertisements effectively reflect the cultural values of collectivism in society.
Thematic analysis of ten slogans showed significant emphasis on familial relationships and companionship.
Cultural elements in advertisements create emotional appeals that influence purchasing decisions in Pakistan.
Slogans serve as markers of collectivism, emphasizing community values and hospitality in Pakistani culture.

Yousaf et al. (2025) studied this question.

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