September 28, 2025Journal of Information Technology Teaching Cases

Inside-out AI strategy at Microsoft: From capability building to commercialization

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Authors

MDManimegalai Durairaj KBKavitha Bagilesh ASAbarnisha Sathyamoorthy

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Implication

This case study demonstrates how internal AI tool deployment enhances operational efficiency, suggesting commercialization strategies for Microsoft’s AI products globally.

Key Points

Microsoft’s AI strategy enhances operational efficiency and leads to scalable commercial products for clients.
Key internal tools like Microsoft 365 Copilot and Azure AI drive productivity improvements, enabling market competitiveness.
The study framework integrates organizational theories like resource-based view, identifying long-term strategic options for Microsoft.
Microsoft’s approach highlights ethical, pricing, and regulatory challenges compared to rivals like Google and Amazon.

Cite This Study

Durairaj et al. (2025) studied this question.

synapsesocial.com/papers/68d90bc641e1c178a14f6ebd https://doi.org/10.1177/20438869251383032

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Implication

This case study demonstrates how internal AI tool deployment enhances operational efficiency, suggesting commercialization strategies for Microsoft’s AI products globally.

Inside-out AI strategy at Microsoft: From capability building to commercialization

Discussion

Member takes

Implication

Key Points

Cite This Study

Inside-out AI strategy at Microsoft: From capability building to commercialization

Discussion

Member takes

Implication

Key Points

Cite This Study

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Also Consider