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September 28, 2025Deleted JournalOpen Access

Strategi Pemasaran Berbasis Data Analitik: Studi pada UMKM di Era Digitalisasi

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Authors

ZZZulkarnaini ZulkarnainiRHRutinaias Haholongan

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Overview

Quantitative analysis shows data analytics enhances marketing effectiveness in MSMEs, suggesting improved digital strategies are essential.

Key Points

  • Utilization of data analytics significantly improves marketing effectiveness in MSMEs, showing a strong relationship between them.
  • A significance value of 0.000 and R² of 0.62 indicate that data analytics explains 62% of market effectiveness variance.
  • Analysis employed a quantitative method with survey techniques and simple linear regression using SPSS software.
  • Increased digital literacy and optimal data management are crucial for MSMEs to leverage data analytics effectively.

Cite This Study

Zulkarnaini et al. (2025) studied this question.

synapsesocial.com/papers/68d913a34ddcf71ba560b89ehttps://doi.org/10.62335/cendekia.v2i9.1862
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