Research on NIO's Strategic Layout and Development Path

This paper analyzes NIO's strategic layout and development status during the popularization phase of the new energy vehicle industry, employing a multi-source data triangulation method to conduct an in-depth study from multiple dimensions, including financial performance, technological R&D, product matrix, battery swap network, and global expansion. The research indicates that NIO maintains a leading position in the high-end pure electric market, with its battery swap network and full-stack self-developed technology forming its core competitiveness. However, it also faces challenges such as persistent financial losses, production capacity bottlenecks, and intensified market competition. Based on a SWOT analysis, this paper further reveals the contradictions and risks in its strategic execution and proposes an optimized path to seek a balance between "expansion" and "profitability," providing theoretical references for its sustainable development.