September 29, 2025Open Access

Beyond Replacement or Augmentation: How Creative Workers Reconfigure Division of Labor with Generative AI

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This analysis shows how creative workers adapt the division of labor with generative AI, improving collaboration.
Interviews reveal that effective use of generative AI requires continuous adjustments for stakeholder accountability.
The concept of interpretive templatized trust is crucial for maintaining trust between workers and stakeholders in AI integration.
Findings provide insights into managing human-AI collaborations in creative environments for optimal productivity.

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Qualitative analysis captures how creative professionals adapt roles with generative AI tools, suggesting new collaborative frameworks.

Clarke et al. (2025) studied this question.

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