Lexical-semantic and structural-grammatical characteristics of ergonyms in Yakutsk

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The study reveals that ergonyms in Yakutsk are diverse and uniquely structured, reflecting regional culture.
A comprehensive analysis of ergonyms identified new methods for attracting customers in grocery and food service sectors.
The research methodology involved systematic identification and linguistic analysis of ergonyms from multiple data sources.
This groundwork could guide future research into ergonyms in other Russian cities to explore cultural similarities.

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This analysis identifies ergonyms in Yakutsk's commercial sector, revealing unique strategies to attract customers.

L. N. Samsonova (2025) studied this question.

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