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September 29, 2025The Institute of Humanities at Soonchunhyang University

The Visual Aesthetics of Street Food Fighter : A New Direction for Korean Variety Shows in the OTT Era

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Authors

NKNayoung KangJHJinhyuk Hong

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Overview

Analysis reveals how visual aesthetics transform Korean variety shows in the OTT era, suggesting new content strategies.

Key Points

  • Street Food Fighter's visual aesthetics elevate food and space over individual focus, enhancing viewer engagement.
  • Utilizing long shots and innovative editing techniques, it merges realism with cinematic immersion, creating a unique viewing experience.
  • The show transforms information delivery into an aesthetic event, positioning viewers as active participants rather than passive observers.
  • This approach offers a strategic response to fragmented viewing patterns, securing distinctiveness in a competitive content market.

Cite This Study

Kang et al. (2025) studied this question.

synapsesocial.com/papers/68da5a3ec1728099cfd119a8https://doi.org/10.35222/ihsu.2025.44.3.221
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