Rebranding efforts require updates to logos and guidelines, pointing to challenges in communication.
It can be a pain when companies rebrand as it usually requires some coordinated updating of wording and logos on websites, handouts, and slides. Nevermind changing habits and remembering to use the new names verbally in presentations. Why bother?
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Ginny Hendricks (2016) studied this question.
Synapse has enriched 5 closely related papers on similar clinical questions. Consider them for comparative context: