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This is a Quantitative Study study.

September 30, 2025Agris on-line Papers in Economics and InformaticsOpen Access

Social Impacts, Capacity and Awareness on the Intention to Participate in the Digitalization of e-Agriculture on e-Commerce Platforms: A Case Study of Durian Households in Tien Giang Province, Vietnam

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NQNguyen Duc QuangTrường ĐH Nguyễn Tất Thành

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Implication

This analysis reveals social impact and awareness significantly influence participation intent in e-agriculture, highlighting challenges in e-commerce adoption.

Key Points

The intention to participate in e-agriculture is positively influenced by social impact and digitalization efforts.
210 durian farmers in Tien Giang province were surveyed, confirming key factors related to their participation in e-commerce.
Utilizing the PLS-SEM method, this study provides empirical evidence on e-agriculture intentions among farmers.
The findings suggest necessary implications for enhancing participation in e-agriculture on online platforms.

Cite This Study

Nguyen Duc Quang (2025) studied this question.

synapsesocial.com/papers/68dc1e3b8a7d58c25ebb1d9a https://doi.org/10.7160/aol.2025.170308

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Implication

This analysis reveals social impact and awareness significantly influence participation intent in e-agriculture, highlighting challenges in e-commerce adoption.

Social Impacts, Capacity and Awareness on the Intention to Participate in the Digitalization of e-Agriculture on e-Commerce Platforms: A Case Study of Durian Households in Tien Giang Province, Vietnam

Discussion

Member takes

Implication

Key Points

Cite This Study

Social Impacts, Capacity and Awareness on the Intention to Participate in the Digitalization of e-Agriculture on e-Commerce Platforms: A Case Study of Durian Households in Tien Giang Province, Vietnam

Discussion

Member takes

Implication

Key Points

Cite This Study

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