Muslim Diversity Study: Quantitative Protocol and Practical Insights on Engaging New Zealand’s Muslim Communities

The New Zealand Attitudes and Values Study (NZAVS) is a national longitudinal study tracking social values and attitudes over time. Previously, NZAVS undersampled Muslims at ten times lower rates than other religious groups. The Muslim Diversity Study recruits a representative cohort of Muslims for longitudinal research within NZAVS. This ensures Muslim adversity and resilience are accurately recorded. Such inclusion enriches the scientific study of human flourishing, addresses Muslim curiosity about their diversity, and contributes practical insights for their betterment. We describe our study’s motivations, development, and methodology and offer practical guidelines for culturally diverse data collection. This article records our research with Muslims in New Zealand, aiding those studying flourishing and resilience in marginalised religious communities.