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September 30, 2025Journal of strategy and management6 citations

The role of innovation capability and strategic orientation to achieve competitive advantage: the mediating effect of strategic renewal in SMEs

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CLChouayb Larabi

Key Points

  • Strategic orientation and innovation capability positively influence strategic renewal in SMEs, enhancing competitive advantage.
  • The study found that mediation by strategic renewal is crucial for linking innovation capability and strategic orientation to competitive advantage.
  • Data were collected through structured questionnaires from 211 SMEs in Saudi Arabia using a three-wave time-lagged approach.
  • Implementing the findings can support the integration of internal capabilities within SMEs to meet Saudi Vision 2030 objectives.

Abstract

Purpose The objective of this study is to investigate the influence of innovation capability (IC) and strategic orientation (SO), mediated by strategic renewal (SR). Driven by dynamic capability theory (DCT), the study also examines how internal resources enable firms to renew their strategies to achieve competitive advantage (CA). Design/methodology/approach A quantitative, three-wave time-lagged research strategy was deemed appropriate. The study employed purposive sampling, and data were collected from 211 SMEs located in Riyadh, Makkah and the Eastern province of KSA through structured questionnaires at three intervals. The data were analysed through structured equation modelling (SEM) with Smart PLS 4. Findings The findings show that antecedents, strategic orientation and innovation capability significantly influence strategic renewal within SMEs, which in turn positively influences competitive advantage. In addition, strategic renewal was found to mediate the relationship between innovation capability and strategic orientation and competitive advantage. Research limitations/implications The study offers novel insights to theory through the extension of Dynamic Capabilities Theory (DCT) and outlines practical steps that SMEs and authorities need to integrate within SMEs to achieve Saudi Vision 2030. Originality/value This study contributes to the literature by extending the DCT to the context of Saudi Arabian SMEs, a relatively underexplored setting in strategic management research. It provides novel insights into how internal capabilities – specifically, innovation capability and strategic orientation – interact through strategic renewal to drive competitive advantage. By empirically testing this mediation model in alignment with Vision 2030 objectives, the research adds theoretical depth to DCT and offers a context-specific framework that bridges capability development and national transformation goals. This integrated approach has not previously been examined in the KSA SME sector.

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Cite This Study

Chouayb Larabi (2025) studied this question.

synapsesocial.com/papers/68dc26188a7d58c25ebb2630https://doi.org/10.1108/jsma-07-2025-0287
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