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September 30, 2025Riwayat Educational Journal of History and Humanities

Political Marketing on Social Media (Instagram Analysis Study of Serang Mayoral Candidates in 2024)

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Authors

LYLingga Yonita

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Overview

Qualitative study examines political marketing themes in Instagram posts by Serang candidates, suggesting diverse engagement strategies.

Key Points

  • Political communication messages showed various themes across Instagram accounts during the campaign period.
  • Candidates utilized diverse posts to engage and attract public support through their Instagram marketing strategies.
  • The research involved qualitative content analysis on specific Instagram accounts during the campaign timeframe.
  • Findings highlight the importance of social media in political marketing for mayoral candidates in Serang.

Cite This Study

Lingga Yonita (2025) studied this question.

synapsesocial.com/papers/68dc261d8a7d58c25ebb2b86https://doi.org/10.24815/jr.v8i3.49034
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