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This is a Quantitative Study study.

September 30, 2025Annals of Human Resource Management ResearchOpen Access

How do user attitude and satisfaction mediate the effect of perceived usefulness on TikTok Shop continuance intention?

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Perceived usefulness significantly enhances user attitude, satisfaction, and continuance intention on TikTok Shop.
Attitude has a strong positive effect on continuance intention, while satisfaction is not a significant direct predictor.
Partial mediation through user attitudes and weaker mediation through satisfaction highlights the importance of cognitive factors.
Research integrates UTAUT2 and Expectation-Confirmation Theory, providing insights into social commerce dynamics.

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Implication

Quantitative survey identifies perceived usefulness affecting continuance intention in TikTok users, suggesting strong user attitudes are crucial for retention.

Cite This Study

Sriwidadi et al. (2025) studied this question.

synapsesocial.com/papers/68dc26218a7d58c25ebb2de0 https://doi.org/10.35912/ahrmr.v5i3.2995

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Implication

Quantitative survey identifies perceived usefulness affecting continuance intention in TikTok users, suggesting strong user attitudes are crucial for retention.

How do user attitude and satisfaction mediate the effect of perceived usefulness on TikTok Shop continuance intention?

Key Points

Discussion

Implication

Cite This Study

How do user attitude and satisfaction mediate the effect of perceived usefulness on TikTok Shop continuance intention?

Key Points

Discussion

Implication

Cite This Study

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