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Teaching paper presents methods to measure stakeholder satisfaction in non-profit organizations, highlighting effective survey tools.
Stakeholder feedback is critical for non-profit organizations seeking to improve program quality, engagement, and impact. Digital survey tools provide efficient, scalable methods to collect both quantitative and qualitative feedback from beneficiaries, volunteers, donors, and partners. This Teaching Paper presents practical guidance on selecting, implementing, and analyzing surveys using tools such as Google Forms, SurveyMonkey, and Mailchimp. Metrics collected include satisfaction rates, feedback scores, and qualitative comments, informing program evaluation and strategic planning. A case study illustrates implementation in a youth literacy program, alongside practical tips, challenges, and reflection questions to support both academic understanding and applied non-profit management.
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Anna Neya Kazanskaia (2025) studied this question.
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