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September 30, 2025Quantum Journal of Social Sciences and Humanities

An Analysis of Halal Brand Names in the Malaysian Food Industry

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Authors

MYMohd Faiz Mohamed YusofAHAnis Husna Abdul HalimNJNurzahidah Jaapar

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Overview

Qualitative research uncovers five halal principles for brand names in the food industry, suggesting improvements for standards.

Key Points

  • The application of halal brand names must align with halal principles to prevent misrepresentation.
  • Qualitative interviews with 14 experts identified five key halal principles for brand names.
  • Brand elements like names, logos, and packaging enhance awareness and should reflect halal values.
  • Existing halal brand guidelines are inadequate, highlighting the need for structured standards.

Cite This Study

Yusof et al. (2025) studied this question.

synapsesocial.com/papers/68dc262a8a7d58c25ebb379dhttps://doi.org/10.55197/qjssh.v6i4.785
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