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This is a Quantitative Study study.

September 30, 2025F1000ResearchOpen Access

Does Corporate Social Responsibility Influence Customer Loyalty? Insights from the Hotel Industry

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Analysis shows corporate social responsibility boosts customer loyalty in hotels, suggesting reputation matters.

Corporate social responsibility enhances customer loyalty significantly, indicating a robust relational dynamic.
Data from 391 hotel customers in New Delhi were analyzed, revealing a strong link between CSR and loyalty behaviors.
This research utilized PLS-SEM to assess hypotheses, establishing a clear framework for understanding loyalty predictors.
The findings emphasize the need for hotels to integrate CSR initiatives into their reputation strategies for better customer retention.

Singh et al. (2025) studied this question.

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