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October 1, 2025

Hotel sustainability practices, social identity and customer citizenship behaviour (CCB) in an emerging country: a moderation-mediation approach

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Authors

DGDeli Dotse GliETErnest Yaw Tweneboah–KoduahPAPrince Yao Amu

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Overview

Quantitative analysis reveals that hotel sustainability influences customer citizenship behaviour, highlighting social identity's role across demographics.

Key Points

  • Findings show that hotel sustainability practices enhance customer citizenship behaviour directly and indirectly through social identity.
  • Age positively moderates the connection between sustainability practices and social identity, while gender strengthens social identity's effect on CCB.
  • Structural equation modelling analysis was conducted using responses from 358 hotel guests in Ghana's hotel industry.
  • The study emphasizes the importance of understanding the relationship between sustainability practices and demographic factors in fostering CCB.

Cite This Study

Gli et al. (2025) studied this question.

synapsesocial.com/papers/68dd89defe798ba2fc497bc8https://doi.org/10.1108/jhth-02-2025-0033
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Also Consider

Synapse has enriched 5 closely related papers on similar clinical questions. Consider them for comparative context:

  1. 1“Determinants of Customer-Based Brand Equity (CBBE) in the Hospitality Industry of an Emerging Sub-Saharan Country: Sustainability as an Integral Part”2026
  2. 2Environmental Sustainability and Green Revisit Intentions: The Mediating Effect of Green Satisfaction in Selected Hotels in the Ashanti Region of Ghana2026
  3. 3Fostering green customer citizenship behavioral intentions through green hotel practices: the roles of pride, moral elevation, and hotel star ratings2024 · 53 citations
  4. 4Sustainability Practices and Brand Identity in City Hotels: The Moderating Impact of Guests’ Length of Stay2024
  5. 5The influence of employee mental health on sustainable corporate practices among starred hotels: the roles of marketing performance and stress management2026 · 1 citations