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This is a Quantitative Study study.

Behavioural Insights for Strategic Planning

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This analysis highlights how behavioural economics enhances decision-making and organisational resilience.

Integrating behavioural economics improved decision-making in uncertain and complex environments, fostering adaptive strategies.
Foundational concepts like cognitive biases and heuristics challenge traditional rational behaviour, undermining set assumptions.
The evaluation of practical tools like nudging and framing shows their efficacy in influencing both consumer and employee behaviours.
Insights from behavioural game theory offer a competitive edge through real-world case studies, emphasizing practical applications.

Emerson Abraham Jackson (2025) studied this question.

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