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October 1, 2025INJECT (Interdisciplinary Journal of Communication)Open Access

Constructing Scout Identity through Digital Branding: A Qualitative Case Study of Instagram Use in MTA Islamic Boarding School

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Authors

LALintang Bayu AjiSHSri HastjarjoYSYulius Slamet

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Overview

Qualitative case study reveals how digital branding shapes institutional identity in pesantren, highlighting Scouting values and engaging audiences.

Key Points

  • Instagram is used strategically to strengthen the institutional identity of the pesantren.
  • Findings highlight the use of visual elements and educational narratives to convey Scouting values.
  • Descriptive qualitative methods were employed, including in-depth interviews and content observation.
  • This study suggests that social media enhances character education representation within Islamic institutions.

Cite This Study

Aji et al. (2025) studied this question.

synapsesocial.com/papers/68dd9537fe798ba2fc4996a4https://doi.org/10.18326/inject.v10i2.5009
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Also Consider

Synapse has enriched 5 closely related papers on similar clinical questions. Consider them for comparative context:

  1. 1Optimization of Social Media Management in Enhancing the Brand Image of Islamic Boarding Schools2025
  2. 2Social Media Based Marketing Strategy to Build a Positive Image2025
  3. 3Communication Model on Social Media in Building the Image of the Yaspida Sukabumi Islamic Boarding School2025
  4. 4Public Relations Strategies in Improving Brand Image and Institutional Competitiveness in the Digital Era2025
  5. 5Value-Based Branding in Islamic Boarding Schools: Efforts to Maintain Identity in Digitalization Dynamics2025