Study on the Business Strategy of Mixue Ice Cream &Tea Based on SWOT Framework

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Synapse has enriched 5 closely related papers on similar clinical questions. Consider them for comparative context:

1. 1Analysis of Marketing Strategy of MIXUE Ice Cream & Tea Company Based on SWOT Model2024
2. 2A SWOT Model-Based Analysis of Marketing Strategy Taking Mixue Ice Cream and Tea as an Example2024
3. 3Marketing Strategy Research in China's Milk Tea Industry: A Case Study of Mixue2024 · 1 citations
4. 4The Path of Low-Cost Differentiation for the New Tea Beverage Industry-A Case Study of Mixue Bingcheng Based on Producer-Consumer Dual Perspectives2025
5. 5The Impact of Animation Marketing on Brands: A Case Study on Mixue Ice Cream & Tea2024