Descriptive analysis shows significant impact of service quality on customer satisfaction in ZSIC Life Limited, highlighting responsiveness and tangibility.
Key Points
Service quality significantly impacts customer satisfaction at ZSIC Life Limited.
A correlation value of 0.964 indicates a strong linear dependence between service facets and customer satisfaction.
Tangibility was found to notably influence customer satisfaction, with an increase of 0.512 for each unit rise in tangibility.
Responsiveness indicates strong positive correlation (0.748), emphasizing its role in enhancing customer satisfaction levels.