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This is a Quantitative Study study.

Development of a Comprehensive Marketing Pricing Strategy in the Minds of a Competitive Market

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A comprehensive marketing pricing strategy optimizes prices and strengthens competitive advantage.
The study identifies factors influencing pricing, including demand, competition, and external environment changes.
Dynamic pricing allows businesses to adjust prices in real time based on demand and market conditions.
Implementing this strategy enhances consumer value and strengthens customer loyalty, improving financial performance.

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Research reveals a new marketing pricing strategy to enhance competitive advantage and profits in dynamic markets.

Еvtushok et al. (2025) studied this question.

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