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October 2, 2025The Turkish Online Journal of Design Art and CommunicationOpen Access

Storytelling in Fashion Video Adverts: Space Typology and Design

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Authors

MÖMertcan Öztekin

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Overview

This analysis reveals how space design enhances storytelling in fashion video adverts, highlighting three spatial typologies.

Key Points

  • Space design significantly impacts storytelling in fashion video adverts, enhancing viewer engagement and brand connection.
  • Content analysis of spatial typologies shows real, semi-real, and virtual spaces each contribute distinctively to storytelling.
  • A hybrid methodology combining literature analysis and communicative theories was employed to explore the relationships between space and narrative.
  • Real spaces offer emotional connection, while semi-real and virtual spaces provide unique artistic and interactive elements, broadening storytelling possibilities.

Cite This Study

Mertcan Öztekin (2025) studied this question.

synapsesocial.com/papers/68de68e583cbc991d0a2106dhttps://doi.org/10.7456/tojdac.1736090
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Also Consider

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  1. 1Analysis of Weibo Short Video Advertising Creation: A Case Study in the Fashion and Beauty Industry2024
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  3. 3Storytelling of Italian Fashion Brand Advertising Films2024
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  5. 5Interactive effects of spatial and temporal match between shopping carts and products on consumer response to video ads2025