Exploring cybernetic approaches to sustainable co-working spaces in emerging economies: a sentiment analysis

Purpose In quest of achieving long-term sustainability of co-working spaces (CWSs) and drawing on the cybernetic principles, this study aims to develop a resilient business model promoting economic viability, encouraging environmental responsibility and reinforcing its social impact. Furthermore, to address the transformative shift in way people work in emerging economies, this study probed respondents from India and United Arab Emirates (UAE) and finally identified critical challenges and opportunities bringing in maximum customer satisfaction and achieving long-term business profitability. Design/methodology/approach Using a multi-method qualitative triangulation approach (sentiment analysis), the study collected primary data from India and UAE, analysed through the grounded theory approach. Whereas secondary data in form of tweets was tested using text-mining approach using NVivo. The findings from the dual study were corroborated to identify common dimensions, leading to the development of a hypothetical framework. Findings In CWSs business, dynamic organisation culture holds key in fostering future sustainability, and the study has explored its important antecedents like adaptive management, continuous innovation and technological integration. The impact of these antecedents was found to be moderated by two critical dimensions of regulatory challenges and competitive landscape. Furthermore, the study delved into connecting with the principles of circular economy moderating the impact of dynamic organisation culture towards long-term sustainability of CWSs. Practical implications This study applies cybernetic principles alongside shared and circular economy frameworks to assess consumer perceptions of CWSs. The insights generated can guide researchers, entrepreneurs, urban planners and policymakers in designing flexible business models, strengthening community networks and exploring diverse revenue streams to enhance resilience and long-term growth. Originality/value This research provides empirical evidence on the sustainability dynamics of CWSs, offering a balanced perspective on overcoming challenges and leveraging growth opportunities. Additionally, it bridges the concepts of cybernetics, shared economy and circular economy, presenting a novel framework for ensuring the sustainable development of CWS businesses.