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This is a Content Analysis study.

October 2, 2025International Science Journal of Management Economics & Finance

Media advertising as human capital: the attention economy and its challenges

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AIAnastasiya IlyinaState University of Trade and Economics

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Implication

This article demonstrates the increasing role of media advertising as a human capital element in economic opportunities, suggesting strategies to address ethical challenges.

Key Points

Media advertising has become a vital component of human capital, influencing economic opportunities and social status.
A comparative analysis identifies systemic issues like algorithm dependence and risks of authenticity across multiple countries.
The proposed 'advertisement passport' aims to enhance trust and transparency in advertising communications.
Shifting focus to trust and attention metrics could improve ROI and reduce vulnerability to algorithmic changes.

Cite This Study

Anastasiya Ilyina (2025) studied this question.

synapsesocial.com/papers/68de68ea83cbc991d0a21367 https://doi.org/10.46299/j.isjmef.20250405.06

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Implication

This article demonstrates the increasing role of media advertising as a human capital element in economic opportunities, suggesting strategies to address ethical challenges.

Media advertising as human capital: the attention economy and its challenges

Discussion

Member takes

Implication

Key Points

Cite This Study

Media advertising as human capital: the attention economy and its challenges

Discussion

Member takes

Implication

Key Points

Cite This Study

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