Cultural Contours and Ambiguous Narratives: The Analysis of Urdu Drama Khaie

The study critically analyzes the Urdu drama serial Khaie by Geo Television Network through Stuart Hall’s theory of cultural representation, focusing on its portrayal of cultural traits perceived as linked to Pakhtun identity. Using the qualitative thematic analysis, the research reveals that the drama presents an ambiguous blend of tribal motifs and exaggerated behaviors, lacking cultural accuracy. Such depictions reinforce stereotypes of violence, revenge, and patriarchy, contributing to ethnic misrepresentation, which has real-life consequences. The study argues that the drama serial Khaie reflects a broader trend of sensationalized portrayals in Pakistani media, highlighting the need for culturally informed and responsible storytelling to promote delicate and respectful representations of every nation.