Impact of Telemedicine on The Pharmaceutical Industry

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Participatory research identifies ways telemedicine reshapes the pharmaceutical industry, suggesting new digital health strategies.

Telemedicine is reshaping the pharmaceutical industry, enhancing patient access and innovative strategies.
Interviews with industry representatives revealed significant shifts in the business model due to digital health trends.
Evaluation of global and Brazilian strategies showed telemedicine's potential for improving patient outcomes and service delivery.
The findings call for action by pharmaceutical companies to adapt and innovate in the evolving digital health landscape.

Shirley Meschke Mendes Franklin de Oliveira (2025) studied this question.

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