Master Data Management: A Conceptual Framework for Successfully Supporting Data-Driven Transformation and Corporate Success

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Master data management enhances organizational success through strategic data use, linking management practices to business outcomes.
Key success factors identified include management, technology, people and organization, and support, emphasizing a comprehensive approach.
The framework utilizes design science research to integrate effective change management with master data capabilities for transformative impacts.
Positioning MDM as a strategic asset demonstrates its crucial role in digital transformation, highlighting the need for behavioral shifts among data users.

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Framework reveals how master data management drives organizational success through change management, indicating key dimensions for success.

Schmuck et al. (2025) studied this question.

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Framework reveals how master data management drives organizational success through change management, indicating key dimensions for success.