Explanatory quantitative analysis reveals influences of competitive strategy and family business on sustainability in Madurese grocery stores, highlighting possible challenges.
Research Aims: The growth of Madurese grocery stores in Malang City is influenced by various factors, and in achieving business sustainability, grocery stores face various challenges. This research aims to examine the impact of competitive strategy, collective entrepreneurship, and family business on the business sustainability of Madurese grocery stores in Malang City, moderated by the Madurese ethnic philosophy. Design/methodology/approach: This study uses an explanatory quantitative approach with SmartPLS 4 as the analytical tool. The research sample consists of grocery stores owned by the Madurese ethnic group, with a total of 257 respondents. Research Findings: The results of the study show that competitive strategy, collective entrepreneurship, and family business have an impact on the sustainability of Madurese grocery stores in Malang City, while the Madurese ethnic philosophy does not moderate business sustainability. Theoretical Contribution/Originality: This study offers strategies for business owners and policymakers to improve the performance of grocery stores. Through the analysis of each key variable and their relationships, this research contributes to the development of Madurese grocery businesses in Malang City.
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Azis et al. (2025) studied this question.
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