Thematic analysis is frequently employed in research studies and hence classified as qualitative research, but performing this kind of analysis does not always imply conducting a thorough qualitative investigation. Even though there are many examples of qualitative research in action, there are few methods in the literature about how to present a thorough and pertinent thematic analysis in a systematic way. This paper offers a beginner-friendly, step-by-step guide to conducting thematic analysis, emphasizing simplicity and clarity. It includes tips for developing a coding system, analyzing data systematically, and identifying patterns and themes and connect it with the research question using ATLAS.ti 25. The Thematic Analysis Matrix (TAM) is introduced as a helpful framework for organizing and analyzing final themes. The paper stresses the importance of staying organized, being flexible, and process in validating findings. By following the guide, beginners can gain confidence in conducting thematic analysis and produce accurate findings. The paper also emphasizes transparency and collaboration, with a focus on peer debriefing to reduce individual biases. Overall, this approach to thematic analysis provides a useful resource for researchers seeking to conduct rigorous and meaningful qualitative research.
Mohd Zairul (Mon,) studied this question.