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Bibliometric analysis reveals trends in UTAUT's influence on the digital economy and education, suggesting strategic insights for policymakers.
This study explores the global economic impact of the Unified Theory of Acceptance and Use of Technology (UTAUT) through a bibliometric and thematic analysis. By examining 561 publications from the Scopus database over the past two decades (2004-2025), the research identifies publication trends, author collaborations, and the contributions of institutions and countries to UTAUT scholarship. Key findings reveal that UTAUT has evolved from a technology adoption theory into a multidisciplinary framework influencing the digital economy and education sectors. The thematic analysis highlights four core themes: technological innovation, user behavior, digital transformation, and economic development. This study offers strategic insights for researchers and policymakers to leverage UTAUT in technological development and data-driven decision-making. The results emphasize the significance of cross-country and cross-sector collaboration in expanding the global application of UTAUT
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Utama et al. (2025) studied this question.
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