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October 2, 2025Journal of Enterprise and DevelopmentOpen Access

Exploring the Role of Artificial Intelligence, Business Agility, and Business Model Innovation in Enhancing Culinary MSMEs Performance

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Authors

RPRomindo PasaribuHDHanna Meilani DamanikTSTrimelda Mei Liana Sitorus

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Overview

This research demonstrates positive effects of AI and business model innovation on MSME performance, highlighting the role of business agility.

Key Points

  • The incorporation of AI capabilities significantly enhances the performance of culinary MSMEs.
  • Business model innovation serves as an effective mediator between AI capabilities and MSME performance.
  • The effect of business agility on the relationship between AI capabilities and performance was found to be non-significant.
  • This study underscores the critical role of AI and innovation in boosting MSME growth in the culinary sector.

Cite This Study

Pasaribu et al. (2025) studied this question.

synapsesocial.com/papers/68de6f3a83cbc991d0a229d2https://doi.org/10.20414/jed.v7i3.14368
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