Professional communication competencies of a pharmacist

The profession of a pharmacist is considered to be communicative and active, but in modern humanities this aspect is not sufficiently covered, which ensures the relevance of the research. Based on the analysis of the norms of the Russian literary language, the professional standard and a number of existing recommendations for communication in pharmacy chains, the basic requirements for the professional speech of a pharmacist, communicative tactics and strategies used in dialogue with clients were identified. Thus, in his professional activity, a pharmacist uses information-explanatory, convincing, supportive tactics. The choice of a particular tactic depends on the communicative task (informing, consulting, selling). The analysis of the guides suggests that most of them were developed taking into account the positive solution of the last task – sales. Ignoring communicative competence and its complementary position in the list of professional competencies formed at the university suggests that graduates lack the skills to consult and implement communicative tactics based on empathy (for example, as a supportive one).