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October 2, 2025Jurnal Ekonomi Kreatif dan Manajemen Bisnis DigitalOpen Access

Development of a Marketplace Building Store Using a Value Proposition Design Approach (Case Study: XYZ.COM)

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Authors

MWMuhammad Septian WidaryantoAGAstri Ghina

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Overview

Qualitative research identifies solutions for user adoption and satisfaction on XYZ.com, suggesting improvements.

Key Points

  • User satisfaction is improved through tailored solutions derived from the value proposition design process.
  • The study employed qualitative research methods, including interviews and observations, to gather comprehensive user insights.
  • This research provides practical recommendations for enhancing XYZ.com's service quality and platform engagement.
  • Findings contribute to the broader understanding of e-commerce platform development specifically in the Indonesian context.

Cite This Study

Widaryanto et al. (2025) studied this question.

synapsesocial.com/papers/68de6f4283cbc991d0a22ebchttps://doi.org/10.55047/jekombital.v4i2.1033
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