The Role of Analogy in Forming and Translating Language Game

The present paper is devoted to highlighting the role of analogy in the forming and translating language game. The relevance of the study is due to the important role of analogy in the formation of lexicalised forms of language game and the choice of the translator's strategy for their foreign language reproduction. The purpose of the study is twofold: (1) to determine how analogy influences the creation of various forms of language game in English popular science discourse; (2) to determine how analogy influences the translator's decision-making regarding the strategy of reproducing these forms of language game in Ukrainian translation. The object of our study is analogy as a psychological mechanism and cognitive procedure of formal and/or semantic likening of one linguistic unit to another, as well as transferring relations between units of one group to units of another group. The subject of the analysis is its influence on the formation of language game in the English-language popular science discourse and on the formation of strategies for its Ukrainian translation. To achieve this goal, a number of methods were used, such as: stylistic analysis, contextual analysis, structural and semantic analysis, comparative analysis of the source and target texts. The material used was lexicalised forms of language game from English popular science discourse and their Ukrainian translations. The study allows us to conclude that the formation of lexicalised forms of language game, like any word-formation activity, is similar to that of everyday lexemes. In translation, we observe the influence of analogy in cases where the translator chooses a strategy of mirroring the author's actions, copying the author's chosen method of word formation and using direct correspondences of the used linguistic units. The prospect of further research involves: (1) involving a large-scale corpus of examples to verify the preliminary conclusions: (2) studying other psychological and cognitive mechanisms of translation.