Thematic Systematic Review of Live Streaming Recruitment: Benefits, Challenges, and Governance Recommendations

Live streaming recruiting, as an innovative 'cloud-based' strategy, has swiftly gained traction owing to its cost-effectiveness, high efficiency, and immersive interactivity. Nonetheless, it encounters obstacles such as information distortion, absence of standards, and platform governance challenges. Adhering to the PRISMA guidelines, this study meticulously collected 18 journal articles and conference reports published between 2020 and 2025, and employed thematic analysis to examine the data, thereby obtaining substantiating evidence. The advantages are categorised under eight themes: spatial and temporal advancements, cost efficiency, immersive engagement, accurate matching, job creation for targeted demographics, holistic enhancement of the efficacy of state employment services, facilitation of interregional labour mobility and promotion of regional economic development, and digitisation of recruitment procedures coupled with industrial upgrading. The disadvantages are categorised into nine themes: information distortion, lack of standardisation, inadequate content preparation, limited interactive feedback, data security threats, cultural incongruence, pressure to conform to public opinion, technology deficiencies, and concealed costs. The research indicates that creating a cohesive management structure, advancing the professionalisation of 'live streaming recruiters,' and instituting credit rating and blacklist systems are essential for addressing the 'efficiency-trust' dilemma. The report finds that governments, platforms, and institutions must work to elevate live streaming recruiting from a mere 'traffic instrument' to a 'high-quality employment infrastructure'.